Hunza G is bringing its bold, carefree summer spirit to Marylebone on Saturday 6 June with the opening of its first London pop-up store.
An immersive space designed by studio Boom, Under the Water captures the feeling of a day at the beach with warm yellow floors, a rippled mirror that reflects light, a large pink inflatable dolphin and finishes in Hunza G Blue – the brand’s new signature colour.
"This is the first time we have created a physical home here, and we wanted the space to feel like stepping into the world of Hunza G, not simply shopping it. Under the Water is for our community. A place to experience the brand in person, in summer, in the city” says Founder and Creative Director Georgiana Huddart.
Huddart relaunched the Hunza G brand in 2025. Originally known as Hunza, the label rose to fame in 1990 when Julia Roberts wore its iconic blue mini dress in Pretty Woman. Building on this legacy, Hunza G revisits 80s and 90s silhouettes (one-shoulder tops, high-leg cuts, asymmetrical lines) and retro colour-block hues (metallic tangerine, bubblegum and mango sorbet) in swimwear designed to make every woman feel confident. The brand’s signature is the one-size-fits-all Original Crinkle™ fabric, an ultra-stretch knit providing a flattering fit for all body types.
A curated selection of new arrivals, exclusive products from the recent Burberry x Hunza G capsule and signature bestsellers will be available alongside limited-edition merchandise: tote bags, luggage tags, and water bottles. All the essentials for sun-soaked days.
6 June to 7 August 2026, 3 Paddington Street, Marylebone, London, W1U 5QD, Monday to Saturday: 10am to 7pm. Sunday: 11am to 5pm