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    A master perfumer's secret weapon? Bespoke blotters

    For Jacques Cavallier-Belletrud, bespoke blotters are essential to the art of fragrance

    Felix Bischof's avatar
    By Felix Bischof
    published 17 October 2024
    in Features

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    Bespoke blotters
    Jacques Cavallier-Belletrud's bespoke blotters
    (Image credit: Future/Neil Godwin at Future Studios for The Blend)
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    Louis Vuitton's master perfumer, who is about to publish the maison's new book, "A Perfume Atlas", reveals why these mouillettes are key to the nuance in his creations – and how they have always been a part of his life.

    "Paper blotters have been an essential part of me discovering my work as a perfumer. In fact, these small pieces of paper have been with me since I was born. My father was a perfumer, and my grandfather too: there were many of them at home. My father would give me blotters scented with dry, raw materials. I have since discovered that this link between the raw material, my nose and my brain is facilitated by these blotters. Without one, you cannot make an olfactory analysis.

    Louis Vuitton: a Perfume Atlas

    Thames & Hudson
    Louis Vuitton: a Perfume Atlas
    £150£89.94
    VIEW AT AMAZON UK

    "At the Louis Vuitton fragrance headquarters in Grasse, Les Fontaines Parfumées, we have a ritual: each day, from 10 to 12, it's our smelling session. This includes raw materials and new work from a few days before. We judge our creations and control production of Louis Vuitton perfumes, what will be in the bottle in the boutiques. Then there is a blind test of raw materials. And everything is done with blotters. I have also designed a special protection, a paper envelope, for my blotters so I can take 10 or more home with me, in my Louis Vuitton Keepall."

    "Louis Vuitton: A Perfume Atlas" (Thames & Hudson) is out now.

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    Felix Bischof
    Felix Bischof
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    Felix Bischof is the executive editor of The Blend. A contributor to HTSI, British Vogue, Pop and Vanity Fair, he has also worked with brands such as Dior, Piaget and Herzog & de Meuron.

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