Under new creative director Simone Bellotti, Jil Sander teams up with Puma

Introducing the K-Street by Puma and Jil Sander

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Jil Sander Puma K-Street
(Image credit: Courtesy of Jil Sander)

Italian fashion designer Simone Bellotti presented his first designs for Jil Sander, the brand he was named creative director of in March last year, at Spring Summer 2026 Milan fashion week. His debut designs are now in store. There, they will now be joined by a line of trainers, the second partnership between Jil Sander and sportswear heavyweight Puma. “I like footwear that is streamlined, with the thinnest of soles, embracing the foot with a natural line,” says Bellotti of K-Street.

Jil Sander Puma K-Street

(Image credit: Courtesy of Jil Sander)

Unisex, the K-Street fits close to the foot; an ultra-thin sole is inspired by traditional karate footwear. A running trainer found in the Puma archives gave shape to the K-Street’s upper, which is available in a choice of two materials - perforated suede or nylon - and in three colourways.

Jil Sander Puma K-Street

(Image credit: Courtesy of Jil Sander)
Felix Bischof
Felix Bischof

Felix Bischof is the executive editor of The Blend. A contributor to HTSI, British Vogue, Pop and Vanity Fair, he has also worked with brands such as Dior, Piaget and Herzog & de Meuron.